Production Company.

As part of our AS Media Studies we was asking to create a short film addressing a horror genre, to advertise our film we were asked to create our own production company which we named "Scythe Productions". After a great deal of discussion we came to the conclusion that this would be inappropriate for a romantic drama style of film.

As a group we decided not to rename our production as a specialist title as this would limit the style of films that we create in the future, we want to gain a universal appeal for all audiences to enjoy. Initially we gave ourself a day to think and brainstorm a number of titles that we thought would have "universal" appeal, a short list is detailed below.

• The Convent - A quick and snappy idea was "The Convent", as our narrative is based around a nunnery we thought this would be ideal thus the title. However our main aim was to create universal appeal and decided that it was too specialised and would not be correct for other short films that we create in the future. 
• Loved Up - Appears to be a specialist genre title as it denotes a romantic genre and image. If in the future we decide to create a new film with a different genre this name would certainly not be suitable. If for example we decided and planned to create an Action movie, the production company Loved Up completely clashes the with the difference in genres. 
• Kent Entertainment - Living in Kent we thought this would be a good but not solid title for our production company, after researching into the name we discovered that it is an existing company specialising as a directory for entertainment in areas located around Kent. 
• Thanet Films - As with Kent Entertainment, "Thanet Films" is a based on our localised heritage. It is also an existing company that is known as the Thanet Film Society where you can gather details on films showing in the area. Also Thanet Films does not have instant gratification as it is not eye catching or imaginative in its wording. 

After a week of hard grafting we decided to call our production company "Moving Images", from market research we have discovered that no production company had this name and it houses an immediately recognisable and desirable title. I believe that "Moving Images" provides a stable holding for the production company in the future and does not have the limitations of the others that we brainstormed earlier. "Moving Images" is modern, subtle and inoffensive in its wording and is essentially the basis of a film using moving images to portray characters and narrative.