Audience Research

Quantitive and 


Qualitative (focus group)
As part of my research into short films I have created a small focus group of 5 people to determine whether our film is something to be watched or on the other hand a big miss with the target audience that were a specifying. In order to find out such research I created a number of questions to find their beliefs and expectations of the current film market to this date. 


While gaining my primary knowledge of qualitative research i discovered this quote that I feel helps influence me somewhat into what i should expect, "qualitative research is all about exploring issues, understanding phenomena, and answering questions. While there's a whole industry engaged in its pursuit, qualitative research also happens in nearly every workplace and study environment, nearly everyday". (Sourced - http://www.qsrinternational.com/what-is-qualitative-research.aspx)